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Driving Business Growth Through Data-Driven Digital Marketing | 2+ Years Experience

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About Me

Digital Marketing Professional with 2+ years of experience driving business development through performance marketing, SEO, and growth strategy. Experienced in collaborating with cross-functional teams to scale brands, optimize funnels, and improve revenue outcomes. Actively expanding expertise in cybersecurity fundamentals to support secure, data-driven digital ecosystems.

Project Experience

Projects

Practical projects where I combine QA, AI-powered workflows, automation, and digital marketing execution.

Visionet Website QA & Event Promotion preview

Systems Limited Project · Lahore, PK

Visionet Website QA & Event Promotion

Jan 2025 - Mar 2025
  • Conducted QA testing for the Visionet website, identifying and reporting bugs to improve usability, responsiveness, and performance.
  • Received validation from the Visionet team for strong observation skills during website QA and event promotion work.
  • Supported organic promotion for the Microsoft Agentic Ecosystem Workshop and Blueprint for Enterprise Adoption in Boston.
  • Aligned outreach messaging around Agentic AI readiness, enterprise adoption, and practical business transformation outcomes.
View Project
Resume Builder Web Application preview

Personal Project · Remote

Resume Builder Web Application

Jan 2025 - Present
  • Conducted end-to-end QA, testing functionality, responsiveness, and usability to ensure a smooth, bug-free user experience.
  • Improved website performance and responsiveness, reaching up to 100% scores in testing metrics.
  • Built functional AI features into a web application, allowing users to create and optimize content efficiently.
  • Implemented CRM automation on the website.
View Project

Experience

A journey through my professional career and growth.

Digital Marketing

Jan 2025 - Mar 2025

Systems Limited

Lahore, PK

  • Conducted QA testing for the Visionet Systems website, identifying and reporting critical bugs to enhance performance, usability, and optimization.
  • Supported the promotion of the Microsoft Agentic Ecosystem Workshop & Blueprint for Enterprise Adoption, a joint initiative by Microsoft and Visionet Systems held at Microsoft Office Burlington.
  • Designed and managed targeted email campaigns in HubSpot, including audience segmentation, workflow automation, and event outreach to improve engagement and attendance.
  • Conducted keyword research and search intent analysis for Microsoft Dynamics 365, contributing to SEO strategy and improved content visibility.
  • Created blog content incorporating AEO (Answer Engine Optimization) to enhance relevance and support marketing objectives.

Outreach Specialist

October 2025 - December 2025

Obelus Learning and Consultancy

United Arab Emirates

  • Collaborated with Obelus' global team to support the introduction of AI-driven learning and wellbeing solutions in Pakistan's education sector.
  • Built strategic connections with one of Pakistan's largest school chains, comprising 222+ schools nationwide, through targeted outreach and relationship building.
  • Engaged senior school leaders and decision-makers, successfully opening dialogue and establishing initial trust with the network.
  • Arranged and coordinated meetings between school leadership and Obelus' management team to explore potential partnerships and pilot opportunities.
  • Represented Obelus across personal and professional networks, using clear, simplified messaging to introduce offerings and generate awareness among educators.

Cyber Security Trainee

July 2025 - December 2025

NETSOL Technologies Inc.

Lahore, Punjab, Pakistan

  • Gained exposure to key cybersecurity domains including ethical hacking, network security, and critical infrastructure protection.
  • Practiced hands-on penetration testing with tools like Nmap and Metasploitable, and set up virtualization labs (VMware, VirtualBox).
  • Studied data protection and digital forensics, including encryption, hashing, integrity checks, and secure system disposal standards.
  • Explored real-world attack vectors such as ransomware, spyware, and supply chain threats.
  • Strengthened networking fundamentals: DHCP, DNS, IP addressing (IPv4/IPv6), OSI layers, subnetting, and packet analysis.
NETSOL Technologies Inc. Team
Team at NETSOL

Growth & Outreach Specialist

January 2025 - October 2025

UnAI

Pakistan

  • Earned validation from NETSOL, boosting AutomateData's industry credibility.
  • Led 25+ meetings with CTOs and senior product owners, expanding brand visibility.
  • Elevated product relevance through strong digital branding and positioning.
  • Strengthened go-to-market impact through targeted market insights.

Business Development Intern

August 2024 - November 2024

ArhamSoft (Pvt) Ltd

Lahore, Punjab, Pakistan

  • Generated 20+ high-value interviews through personalized LinkedIn content and targeted outreach.
  • Created and optimized 4+ LinkedIn hiring profiles, resulting in successful international placement.
  • Researched and identified high-value client segments to develop targeted marketing strategies.
  • Collaborated with B2B and social media teams to improve overall outreach performance.
  • Utilized ArhamSoft's project portfolio to enhance and update Ideal Client Profile.
  • Built and managed a content pipeline, achieving 30% month-over-month growth in engagement.

Sales And Marketing

June 2022 - August 2024

Freelance | Self-Employed

Rahimyar Khan

  • Built zero-ad-spend content pipelines that reached 170K+ international students.
  • Converted 400+ students into active users and leads through organic campaigns.
  • Led team members to deliver high-impact Instagram content.
  • Executed personalized, conversion-focused campaigns to boost engagement.
  • Scaled community growth through targeted Instagram strategies and content repurposing.

Community Manager (Esports)

August 2020 - August 2024

Beast

  • Built and scaled an esports community to 50+ active members.
  • Took team to national-level competitions twice as leader, twice as member.
  • Grew visibility through live streamed tournaments.
  • Successfully organized and executed multiple esports tournaments end-to-end.

Technical Arsenal

Boolean Searching
Analytical Skills
Problem Solving
Business Communication
Pitching Techniques
Digital Strategies
Leadership & Team Management

Certifications

B2B Marketing: Pricing Strategies
McKinsey.org Forward Program Membership
Introduction to AI
How to Generate Marketing Leads with AI

Wall of Love

Verified testimonials from the industry leaders and colleagues.

👨‍💼

"Haris is hardworking, reliable, and proactive, always willing to go the extra mile to achieve results. He approaches his responsibilities with focus and persistence, making him a valuable asset to any team."

Ramiz Haddadin

CEO, Obelus Learning

👨‍💻

"With his expert guidance, I secured my ideal job in just two weeks. Haris transformed my resume into an ATS-optimized masterpiece and completely revamped my LinkedIn presence."

Jabran Haider

Software Engineer

👨‍💼

"I have seen his dedication to learning and improving firsthand. His willingness to learn, adapt, and consistently improve his work makes him stand out."

Asad Nazir

Meta Ads & Google Ads Expert

👩‍💻

"Haris was extremely helpful throughout the journey and it was very delightful to be in a team with him. He is a very hardworking and passionate person."

Zarmeen Javed

Penetration Tester

👩‍🏫

"I highly recommend Haris Muhammad; he is hardworking and a great colleague. I am pretty sure that Haris will continue to thrive wherever he goes."

Sondos Abdallah

Education Development

👨‍💼

"I've always had positive interactions with Haris."

Mohammed Harris Zahid

Tech Strategy Partner

💬

"Haris has been a dependable and proactive support, efficiently assisting with HubSpot data extraction and email setup, wishing him continued success ahead."

Syed Muhammad Abbas Haider Jafri

Microsoft & Visionet Event Review

👨‍💼

"Haris is hardworking, reliable, and proactive, always willing to go the extra mile to achieve results. He approaches his responsibilities with focus and persistence, making him a valuable asset to any team."

Ramiz Haddadin

CEO, Obelus Learning

👨‍💻

"With his expert guidance, I secured my ideal job in just two weeks. Haris transformed my resume into an ATS-optimized masterpiece and completely revamped my LinkedIn presence."

Jabran Haider

Software Engineer

👨‍💼

"I have seen his dedication to learning and improving firsthand. His willingness to learn, adapt, and consistently improve his work makes him stand out."

Asad Nazir

Meta Ads & Google Ads Expert

👩‍💻

"Haris was extremely helpful throughout the journey and it was very delightful to be in a team with him. He is a very hardworking and passionate person."

Zarmeen Javed

Penetration Tester

👩‍🏫

"I highly recommend Haris Muhammad; he is hardworking and a great colleague. I am pretty sure that Haris will continue to thrive wherever he goes."

Sondos Abdallah

Education Development

👨‍💼

"I've always had positive interactions with Haris."

Mohammed Harris Zahid

Tech Strategy Partner

💬

"Haris has been a dependable and proactive support, efficiently assisting with HubSpot data extraction and email setup, wishing him continued success ahead."

Syed Muhammad Abbas Haider Jafri

Microsoft & Visionet Event Review

👨‍💼

"Haris is hardworking, reliable, and proactive, always willing to go the extra mile to achieve results. He approaches his responsibilities with focus and persistence, making him a valuable asset to any team."

Ramiz Haddadin

CEO, Obelus Learning

👨‍💻

"With his expert guidance, I secured my ideal job in just two weeks. Haris transformed my resume into an ATS-optimized masterpiece and completely revamped my LinkedIn presence."

Jabran Haider

Software Engineer

👨‍💼

"I have seen his dedication to learning and improving firsthand. His willingness to learn, adapt, and consistently improve his work makes him stand out."

Asad Nazir

Meta Ads & Google Ads Expert

👩‍💻

"Haris was extremely helpful throughout the journey and it was very delightful to be in a team with him. He is a very hardworking and passionate person."

Zarmeen Javed

Penetration Tester

👩‍🏫

"I highly recommend Haris Muhammad; he is hardworking and a great colleague. I am pretty sure that Haris will continue to thrive wherever he goes."

Sondos Abdallah

Education Development

👨‍💼

"I've always had positive interactions with Haris."

Mohammed Harris Zahid

Tech Strategy Partner

💬

"Haris has been a dependable and proactive support, efficiently assisting with HubSpot data extraction and email setup, wishing him continued success ahead."

Syed Muhammad Abbas Haider Jafri

Microsoft & Visionet Event Review

Education

Khwaja Fareed University of Engineering & Information Technology (KFUEIT)

Bachelor's degree, Computer Science

October 2019 - July 2023